[1] The work to create Times Square specifically began when Neuhaus entered negotiations with the Metropolitan Transportation Authority (MTA) and Consolidated Edison (ConEd) in 1973 about installing the piece.

Neuhaus had to form a non-profit, which he named "Hybrid Energies for Acoustic Resources" (HEAR), before the state agency would begin discussions.

By working with Neuhaus, the MTA, the Times Square Business Improvement District, and the Dia Art Foundation, Burgin managed to relaunch the piece.

He also watched the area over webcam and worked to discourage street performers as he was worried their sounds would interfere with Times Square.

[1] Also in 2016 New York introduced "Designated Activity Zones" throughout Times Square where street musicians and costumed characters are allowed to perform for tips.

[1] The sound itself is described by Neuhaus as "resembling the after ring of large bells,"[4] but has also been described as a "deep and slightly pulsating drone" by Dia,[4] "a rich harmonic sound texture" by the MTA,[5] and "a deeply resonant and mildly undulating drone, its tone suggestive of low-pitched chimes or church bells," by The New York Times.

[6] While it is a singular wavelength, Dia notes that the perceived sound changes in "pitch, timbre, and tone relative to human movement.

It includes large billboards, moving neon signs, office buildings, hotels, theaters, porno centers and electronic game emporiums.