[5] But, his ambition unfulfilled, he took a job with his uncle when he was 17 at Hepworths, Milford Haven; a high street tailor that would form the foundation of the Next retail empire.

[6] Determined to become part of the fashion industry, but unable to make a breakthrough, Everest decided to use his knowledge of tailoring to his advantage.

[6][9] Nutter's client base included rock stars, celebrities, politicians and businessmen; he famously dressed The Beatles and The Stone.

[6] Everest found that working with Levene, a small menswear retailer based away from Savile Row, on Chiltern Street, provided a welcome change.

[7] Leaving Levene in the late 1980s to become a freelance stylist in television advertising, MTV and film, Everest began styling bands and pop stars such as George Michael.

This had coincided with the increased awareness of top-end fashion designers, like Hugo Boss and Armani, highlighted by men's lifestyle magazines such as Arena and The Face.

He said, "I thought that if we could demystify bespoke tailoring and make it more accessible, as well as really understanding what was going on in ready-to-wear fashion and being directional with it, there was possibly a market there."

Having decided to create the Timothy Everest brand as an alternative to 'designer' ready-to-wear, he searched for a suitable location away from "the stuffiness of Savile Row".

[7] Moving premises in 1993, he chose a three-storey, early Georgian townhouse (built in 1724), just north of Old Spitalfields Market in nearby Elder Street – the former home of artist Mark Gertler (1891–1939) – converting it to an atelier over seven weeks.

[16] Sensing a change in consumer attitudes, away from the more traditional styling of Savile Row, he sought to revitalise bespoke suiting, which he believed had been in danger of disappearing.

[17][18] With contemporaries Ozwald Boateng and Richard James, he launched the New Bespoke Movement, which brought a fashion designer approach to Savile Row craftsmanship.

[25] Everest designed a suit collection in 2004/05 in collaboration with Rocawear, the fashion clothing company founded by American hip hop artists Damon Dash and Jay-Z.

Marketed as a 'destination location', the retail space on the store's 8th floor, in the fashionable Meatpacking District of Manhattan, also featured a barbershop, a café and a teahouse.

[29] In autumn 2007, the Timothy Everest ready-to-wear collection was available in shops for the first time, including Flannels, Liberty and John Lewis.

Its features included a high button fastening to keep the jacket closely fitted to the body, a lapel pocket for an MP3 player and pleats at the shoulders and center back to allow extra fabric when the rider was bent over the bicycle.

[33] The resulting 'Criterion Mk.1 cycling jacket', which used water and sweat-resistant materials, was shown at the Bread and Butter street and urban fashion fair, Berlin, in January 2011.

[12][47] During M&S advertising campaigns, his designs for the Autograph range have been modelled by several British celebrities, including David Beckham, Bryan Ferry, Jimmy Carr, Martin Freeman, Bob Mortimer and Take That.