[4] [5] Rosenthal's audience has grown rapidly in recent years due to a number of his songs going viral on social media platform Tiktok.

[6] In, 2023, as a result of this widespread usage, both 'Lights Are On' and his cover of 'Home' were certified Silver by the British Phonographic Industry (BPI) for selling 200,000 equivalent units.

[16][17][18] Rosenthal's song "Go Solo" featured in a TV commercial for the Renault Zoe E-TRON in 2021[19] and in a 2022 episode of the NBC drama series New Amsterdam.

Edith, who now has a substantial Spotify following of her own, is depicted as an older lady who "enjoys long hot baths, a spot of beekeeping and the occasional bike ride.

Rosenthal recorded and interviewed strangers sat on benches in London parks, all of whom remain anonymous on the podcast.

[30][31] Rosenthal co-founded the UK charity Grand Plan, which funds four grants of £1,000 to artists of colour looking to realise a creative project.