Subtitled "The Magazine for the Youth from 7 to 77", it was one of the major publications of the Franco-Belgian comics scene and published such notable series as Blake and Mortimer, Alix, and the principal title The Adventures of Tintin.

The content always included filler material, some of which was of considerable interest to fans, for example alternate versions of pages of the Tintin stories, and interviews with authors and artists.

Raymond Leblanc and his partners had started a small publishing house after World War II, and decided to create an illustrated youth magazine.

A group of new young artists joined the team: the French Étienne Le Rallic and Jacques Martin, Dino Attanasio and the Flemish Willy Vandersteen.

His influence is highly evident in Vandersteen's Suske en Wiske for which Hergé imposed a stronger attention to the stories, editing, and a change of art style.

Other brands, mostly from food companies, affiliated themselves with the Tintin voucher system: they could be found on flour, semolina boxes, etc.

In the 1950s new artists and series showed up: The magazine became more and more international and successful: at one time, there were separate versions for France, Switzerland, Canada, Belgium and the Netherlands, with about 600,000 copies a week.

The magazine had increased to 32 pages, and a cheaper version was created as well: Chez Nous (in French) / Ons Volkske (in Dutch), printed on cheaper paper and featuring mainly reprints from Tintin magazine, plus some new series by Tibet and Studio Vandersteen.

The editorial line was clearly bent towards humor, with Greg (as editor-in-chief and author of series such as the remake of Zig et Puce), Jo-El Azara (with Taka Takata), Dany (with Olivier Rameau) and Dupa (with Cubitus).

Other authors joined the magazine, like William Vance (with Ringo and Bruno Brazil) and Hermann (with Bernard Prince).

These transformations were crowned with success, leading to the Yellow Kid prize at the Lucca comics festival, awarded to the magazine in 1972 for the best publication of the year.

The major new authors in the 1970s were: And more in the humor vein: The 1980s showed a steady decline of popularity of Tintin magazine, with different short-lived attempts to attract a new audience.

In 1988, the circulation of the French version had dropped to 100,000, and when the contract between the Hergé family and Raymond Leblanc finished, the name was changed to Tintin Reporter.