Tissot SA (French pronunciation: [ti'so]) is a Swiss luxury watch brand owned by the Swatch Group.

[4] Charles-Emile Tissot left for Russia in 1858 and succeeded in selling their savonnette pocket watches across the Russian Empire.

[7] The merger formed Société Suisse pour l'Industrie Horlogère (SSIH),[3]: 208  and Tissot-Omega watches from this era are sought after by collectors.

Tissot's first engagement as an official timekeeper was in 1938 where they timed a series of ski races in Villars-sur-Ollon, near the company's home town in the Jura mountains.

[8] SSIH-ASUAG was formed in 1983 (Allgemeine Schweizerische Uhrenindustrie Aktiengesellschaft, ASUAG, was a holding company supplying the watch industry),[3]: 208–209  then SMH (Société Suisse de Microélectronique et d’horlogerie; 1983–1985).

Tissot brand ambassadors have included: Tony Parker, Liu Yi Fei, Virat Kohli, Deepika Padukone, Huang Xiaoming, Jorge Lorenzo, Thomas Lüthi, Neha Kakkar, Marc Márquez and Rana Daggubati, Simon Gong Jun.

[16] Tissot watches have been worn by Catherine, Princess of Wales, Sarah Bernhardt, singer Carmen Miranda, Grace Kelly, and Nelson Mandela.

T-Touch watches have been worn by Angelina Jolie in the movies Lara Croft Tomb Raider: The Cradle of Life and Mr. & Mrs. Smith.