In 1902, Edward Titche formed a partnership with Max Goettinger and the two established Titche–Goettinger, a department store, on the southeast corner of Elm and Murphy Streets in downtown Dallas.

Located along St. Paul between Elm and Main, the new flagship building designed by architect George Dahl opened in November 1929 as one of the largest department stores in the Southwest.

The exterior was clad in Indiana Limestone with Italian Florentine detail in Renaissance Revival style, while the inside featured Art Deco design elements.

[7] In 1955 the building doubled in size with the opening of a "Texas-size" major addition along Main between St Paul and Harwood designed by Thomas, Jameson & Merrill.

The addition also boasted the first complete escalator service for a building of its size in the Southwest and the largest plate glass windows at street level.

In 1985 Allied Stores consolidated Joske's three Texas divisions, and the top three floors of the building were converted to corporate offices.

[8] When Dillard's bought the assets of Joske's in 1987, the historic downtown building was not included in the sale; the store was closed soon after.

As one of the first residential renovations in downtown Dallas, Oglesby-Green adapted the original 1929 building into 129 loft-style apartments and retail space in 1997.

[3] To provide adequate light to interior apartments a section of the building on floors 2-8 was cut away, but the façade was left intact (this is evident when viewing the rows of open windows along Main).

On May 14, 2009, the Texas Legislature approved UNT's request for a public law school in the neighboring Dallas Municipal Building.