The district, which opened in 2017, was developed by the Green Bay Packers as a destination that will support tourism by providing year-round activities for local residents and tourists, gameday activities, as well as provide a local shopping and entertainment destination.

[1] The district, which includes a 10-acre (4.0 ha) park and plaza, is anchored by a Hinterland Brewery, a Lodge Kohler hotel, a sledding hill, and a Bellin Health clinic.

The plan will add the residential and office elements to the project including up to 150 apartment building units, 70–90 townhomes available for ownership and 130,000 square feet of mixed-use office space above retail and restaurant space in a four- to five-story building.

[12] Construction will begin in the spring of 2019, and by the summer of 2020, the office building and some of the first residences are expected to be finished.

Commercial Horizons will design the office building with architecture firm Performa, Inc.[13]