"Quality Taste") is an Israeli supermarket chain, notable for being the country's most prominent purveyor of pork and other products not complying with the kosher dietary laws of Judaism.

In addition to the supermarkets throughout Israel, Tiv Ta'am is also involved in food processing and production, including hot dogs, chicken, fish, seafood, dried fruits, cheeses and wine, and formerly in telecommunication, which included the importing, marketing and distribution of telecommunication switchboards.

[3] A few days later, the deal collapsed, when it became apparent that it was infeasible to turn the supermarket kosher in addition that Kobi Tribitch, refused to knock off $10 million from the purchase price.

[3] Controversy was created in 2006 when the Israeli investigative affairs show Kolbotek alleged that Tiv Ta'am was selling meat after its expiration date.

[5] Tiv Ta'am has been criticized by Haredi Jews for selling non-kosher products such as pork, with many boycotting the chain.