[2] North promised stretch rewards for higher fundraising amounts reached, including improving the book to be created and further prizes for backers.

[5][6] Wired referred to the book's successful Kickstarter campaign as "a demonstration of the power of new media", considering it the type of project that could not have succeeded under a more traditional publishing model.

From there the story branches frequently, with some options following the course of the original play and others providing the choice to give up on the quest to kill King Claudius, or to follow other pursuits (Ophelia, for example, is a keen scientist who can invent indoor heating, and King Hamlet, as a ghost, can choose to explore the ocean floor or tame the ghosts of dinosaurs).

Lev Grossman of Time stated that "Hamlet is all about the difficulty of choosing your own adventure: it's a story about a man caught between the urgent necessity of action and the existential impossibility of making decisions".

[9] Slate's Alison Hallett referred to the "To be, or not to be" soliloquy of the original, noting that the book "puts the being vs. not-being decision square in the reader's hands".