It was released on October 6, 2016, by Arista Nashville as the first single from his eleventh studio album, Love and War.

[1] Paisley co-wrote the song with Chris DuBois and Ashley Gorley, and co-produced it with Luke Wooten.

"Today" gave Paisley his first number one on the Billboard Country Digital Song sales chart.

[3] The song was featured in Comedy Central animated series South Park episode "Buddha Box".

[2] The video focuses on the song's central idea of a happy memory being enough to sustain one through the hard times.