The studio was founded in 1991 by Liam Watson and Josh Collins in the Shoreditch area of London.
In 1997, the business relocated to Hackney due to rising overheads.
[1] Although the studio didn't open exclusively in the analogue market, it was formed to eventually only use analogue equipment (despite the cost), as "there were loads of [cheap digital studios] opening up all the time and then closing down every week because they didn't really offer anything unique".
Recording is centred on an EMI REDD.17 mixing console (originally from Abbey Road Studios)[3] and Studer A80 tape machine, as well as microphones by Neumann, Reslo and STC.
[4] As well as hardware, the studio's live room was specially built to maximise the acoustic properties.