Tom Tomorrow

[6] His work has appeared in The New York Times, The New Yorker, Spin, Mother Jones, Esquire, The Economist, Salon, The American Prospect, CREDO Action, and AlterNet.

He adopted the subject matter of the consumer culture and the drudgery of work, a theme shared by the magazine, and entitled his comic strip This Modern World when it was launched in 1988.

[15] In December 2007, Keith Olbermann devoted the closing segment of an episode of his show to a reading of "Bill O'Reilly's Very Useful Advice for Young People", a two-page cartoon-cover story by Perkins for The Village Voice.

Perkins thereby lost twelve client papers in cities including Los Angeles, Minneapolis, New York, and Seattle,[17] prompting his friend Eddie Vedder to post an open letter on the Pearl Jam website in support of the cartoonist.

While it often ridicules those in power, the strip also focuses on the average American's support for contemporary leaders and their policies, as well as the popular media's role in shaping public perception.