Tomato Bank (Chinese: 宏基銀行), more commonly styled as TomatoBank, was an overseas Chinese bank in the United States.
[1] The bank was established to serve the local Chinese community, but unlike those traditional overseas Chinese banks in the United States established earlier, a significant portion of the Tomato Bank clientele were wealthy Chinese immigrants either engaged in international trade and real estate business, or professionals.
However, customer surveys revealed that the name Tomato Bank was most popular, partially because it was easy to remember.
As explained by the former Chairman and CEO, Dr. Stephen Liu, at a business reception in mid-2006: It is an attractive brand name that brings to mind images of growth, multi-culture and health, all characteristics that represent who we are and what we strive to achieve.
But most importantly, it is a brand that is recognizable and hard to forget.