TomorrowWorld was an electronic music festival, held in the Atlanta metropolitan area within the town of Chattahoochee Hills, Georgia.
[2] In March 2013, Barnette Group, ID&T and SFX Entertainment announced that it would start holding an American spin-off of Tomorrowland, known as TomorrowWorld.
[6] During the final week of September of that year, over 140,000 people gathered at Chattahoochee Hills, near Atlanta, Georgia to listen to the likes of Armin van Buuren, Tiësto, Hardwell and more than 300 other EDM artists performing on eight different stages.
In addition to annexing the Tomorrowworld property, the Chattahoochee Hills City Council also unanimously approved a land use permit allowing for the event to be held until 2025.
On Saturday, due to the road conditions, organizers restricted shuttle service for attendees travelling back to Atlanta; those who were not outright stranded without shelter at the grounds overnight were required to hike miles towards areas where taxicab and Uber drivers offered rides back to Atlanta at high prices.
[2][16] A study commissioned by TomorrowWorld organizers concluded that the festival had an economic impact on the metro Atlanta area equivalent to the $70 million generated for the city during the 2013 NCAA Final Four.
[17] Independent research firm Beacon Economics reported in its study that visiting attendees' direct expenditures added $28.7 million into the local economy across areas such as lodging, restaurants, sight-seeing, etc.