[1][2][3] Early users of the phrase include Sir Walter Scott in his 1828 The Fair Maid of Perth.
[4] For example, in Tobias Smollett's The Adventures of Roderick Random, which was published in 1748, the eponymous hero takes a coach to Bath and on the way apprehends a highwayman.
This provokes an altercation with a less brave passenger: He looked back and pronounced with a faltering voice, 'O!
I signified my contempt of him by thrusting my tongue in my cheek, which humbled him so much, that he scarce swore another oath aloud during the whole journey.
[1] The more modern ironic sense appeared in a poem in The Ingoldsby Legends (1842) by the English clergyman Richard Barham, in which a Frenchman inspects a watch and cries: 'Superbe!