[2] He was appointed in 1972 by the Australian Broadcasting Corporation to the position of State Concert Manager for Queensland.

In 1979, after a worldwide search, Gould was named Director of Queensland's $130 million Performing Arts Centre (QPAC).

Under Gould's direction the Centre became known internationally for its contribution to the development of social-justice performing arts programs.

The following year was the twentieth anniversary of his appointment as Director of the Queensland Performing Arts Trust and Gould received a special award from Brisbane Tourism for an Outstanding Contribution by an Individual for his leadership with arts-tourism initiatives.

Their son Dr Anthony M. Gould is a professor at Laval University in Canada[5] and a visiting professor at Cornell University in the US[6] and their daughter Kate Gould, former chief executive of the Adelaide festival of arts, is the CEO/Founder of an online business consortium OurBodyCorp and OurPlaceManager and is also an Arts Consultant.

In 2008, Gould was presented with a Lifetime Achievement Award by The Actors' and Entertainers' Benevolent Fund of Queensland.

[9] In 2010, Gould received the JC Williamson Award, the LPA's highest honour, for their life's work in live performance.