Her work with them continued in Mary-Kate and Ashley in Action!, spanning 4 episodes, and as co-executive producer of various tie-in video games.

[1] Hurley began her career as a music publicist for artists such as Prince, George Michael, Depeche Mode, The Cure, Bush, Erasure, Morrissey, The B-52’s, Paul Westerberg, John Cale, The Three Tenors and Johnny Rotten, among others.

[3] Her work includes Kiss My Brain (1997); The Biblical Real World (1998); Solo-Me-O (1999), first broadcast on PBS in their documentary series Reel New York; and Baptism of Solitude: A Tribute to Paul Bowles (2000), a Tribeca Festival selection which aired on the Independent Film Channel, nominated for a Rockefeller Foundation Award[4] in film, and distributed on a DVD through the United Nations.

She wrote, produced, and directed commercials related to the property for Warner Home video, PlayStation, and Game Boy, and developed Mary-Kate and Ashley dolls and boardgames for Mattel.

Her twin sister, Tracy Hurley Martin, was CEO of Morbid Anatomy Museum and wife of Vince Clarke, a musician of Erasure and founding member of Yazoo and Depeche Mode.

Tracy, who also served as a booking agent and publicist for various entertainment performers, died in January 2024 following a two-year battle with cancer.