Too Legit to Quit

Considered the last album of a trilogy with Let's Get It Started (1988) and Please Hammer Don't Hurt 'Em (1990), it incorporates Hip Hop, pop rap and dance with elements of gospel and R&B with lyrical content ranging from positivity and love to social conscious.

The album was support by the official release of the singles "2 Legit 2 Quit", "Do Not Pass Me By", "This Is the Way We Roll", and "Addams Groove", the latter of which received a nomination for Best Rap Solo Performance at the 35th Annual Grammy Awards.

To promote the album, Hammer and Capitol started a large-scale advertising campaign and embarked on the Too Legit To Quit World Tour in 1992.

In an interview in February 1991, Hammer stated that he had been working on his follow up album for around six months and would be titled "Releasing Some Pressure".

[6] Also, he stated that the album was going to be ready for public consumption by late 1991 or early 1992 and anticipated that the project was going to be "more exciting" and "better quality".

[8] On August 31, 1991, Billboard stated that Producer-songwriter-engineer Felton Pilate that worked on Hammer previous album was working as a co-producer on a new album with the artist and the titled was "Too Legit to Quit, combining traditional songwriting and real singers with Hammer's raps.

Apart from the Timmy Thomas cover "Tell Me (Why Can't We Live Together)" and the gospel standard "Do Not Pass Me By", the Hammer wrote 11 out of the 13 tracks in collaboration with co -producer Felton C. Pilate H.[10] Hammer stated that the album was recorded with a real live band featuring a horn section.

[17] The marketing campaign for Too Legit To Quit was the largest in the history of Capitol Records at the time, including a $1 million of prerelease TV ad campaign, the music video for "2 Legit 2 Quit", that remains one of the most expensive ever made with cameos by James Brown and several sports figures, including the Oakland A's' Jose Canseco and the Detroit Pistons' Isaiah Thomas.

According to the label, the campaign was focused to concentrating on the preteen market and also targets men 24 and older by keying into professional sports.

Hammer was set to do interviews on a CBS Sports NFL pregame show, and, according to Jean Riggins, Capitol VP of artist development, copies of the "2 Legit 2 Quit" video was shipped to the home stadiums and arenas of the 24 pro athletes featured in the video, to be shown on scoreboard screens during games.

[22] The initial plan included, promotional videoclips for 12 of the album's 17 songs, e two longform videos featuring the new material.

Also, a month long, $500,000 prerelease television ad campaign will feature snippets of the "2 Legit 2 Quit" video.

[20] On December 7, 1991, Hammer hosted "Saturday Night Live" earning the program its highest rating in seven years.

The same spot, plus a 20-second version, is being used for nationwide TV campaigns in Germany, France, Holland, Belgium, Sweden, Denmark, Finland, Norway, Italy and Spain along with a radio campaign in Germany, France, Switzerland, Norway, Italy and Spain.

[10] The large-scale advertising campaign and world tour indicated that Capitol Records was expecting Too Legit To Quit to replicate or exceed Hammer's previous successes, and were strongly supportive of his career.

The Too Legit to Quit World Tour began with two sold-out concerts in March 1992, at the 50,000 capacity Tokyo Dome.

Loaded with singers, dancers and backup musicians, the supporting concert tour was too expensive for the album's sales to finance.

While traveling the country, their tour manager Khalil Roundtree was murdered in Chicago, and the group's future performances of "It's So Hard to Say Goodbye to Yesterday" were dedicated to him.

By February 1993, it was certified three platinum by the Recording Industry Association of America for selling three million copies in the United States.

It was a reference to Hammer wanting to challenge Jackson to a dance-off, for rights to his famous glove, which is also referenced on the album.

[38] Andy Samberg's character in the film Hot Rod, pays tribute to Hammer's hand gestures from the music video, with his explanation of no longer being "legit" so he must quit.

The double LP release included bonus tracks "Addams Groove", "Burn It Up" and "Street Soldiers (Saxapella Reprise)".