It was released on November 3, 2017, by Queen Bee Entertainment and Entertainment One Music.At the Urban One's 2017 Blitz Showcase in New York City, Jones described the song as her "set-up record" and announced that the lead single off her upcoming album would be released in January 2018.

[1] The producer of the song, Bkorn, in an interview said that "the beat came from a melody that Austin Powerz sent to me a while back.

"[2] On August 2, 2017, Jones shared several photos and a video from the set of a "secret project" on her Instagram account.

"[3] Directed by Sebastian Sdaigui, the music video was premiered on October 11 at the Urban One's Annual Blitz Showcase in New York City.

Ryan Reed of Rolling Stone described the video as "eerie", noting its "blend of ordinary rap clip imagery, such as strippers and stacks of cash, with ominous shots of snakes, spiders and nuns with bleeding eyes".