Toontown Online, commonly known as Toontown, was a 2003 massively multiplayer online role-playing game (MMORPG) based on a cartoon animal world, developed by Disney's Virtual Reality Studio and Schell Games, and published by The Walt Disney Company.

[4] Players played as anthropomorphized animals, known as Toons, to explore a cartoon world, complete quests ("ToonTasks"), and engage in combat against the Cogs, robot businessmen who served as the game's antagonists.

Players' characters were called "Toons", anthropomorphized animals in the style of Disney cartoons.

Players were able to customize their Toons in various shapes, colors, clothes, and sizes, as well as their species, with choices consisting of cats, dogs, ducks, mice, pigs, rabbits, bears, horses, and monkeys.

[8] Cogs were the antagonists in-game, stylized to be corporate robots that wanted to take over the town to propagate business culture.

Other elements of estates included Doodles (pets), gardening, fishing, and the ability to purchase various types of in-game items from Clarabelle's Cattlelog.

[15] Toontown Online was marketed and developed for players of all ages, which is why a chat restriction was placed on the game.

Toons would use their stored jellybeans in their bank to customize and add content to their parties, such as fireworks, minigames (Tug-O-War, etc.

This version came in a box set with two months of subscription, a poster, a game manual, and an in-game bonus.

Seasonal and holiday celebrations and special in-game events took place in the time remaining.

In response to the closure, former players have created multiple private servers of Toontown Online that are free-to-play and not monetized.

Jesse Schell, the former Creative Director of the Walt Disney Imagineering Virtual Reality Studio,[27] hinted that Toontown Online closed due to becoming unsustainable in its business model (subscription-based downloadable RPG).

The archive is hosted via Toontown Rewritten's Notion board and features original design documents and artwork donated by the game's developers, among promotional material such as digital downloads, merchandise, newsletters, trading cards, and websites.

[31][32] The first gathering, ToonFest 2006, was held at the Walt Disney Studios complex in Burbank, California.