[2][6] King later revealed that, because the company began as a family project, the generic top-level domains applied to by Top Level Design reflect both personal and business interests.

[9][13] Following the acquisitions, King told CMSWire, "You can generalize that neither [.wiki or .ink] will be one of the biggest [g]TLDs because strings like .art, .music and .blog all received multiple applications".

However, he continued, many people "from within [the domain] industry tell me that .wiki is their dark horse for a successful [g]TLD," because ".wiki" describes the site format.

"[13] In January 2014, .wiki was named one of the "Top 10 gTLDs to Watch in 2014" by ClickZ for having the "potential to provide great secure, shared workspaces for companies large and small".

[19] The .ink generic top-level domain caters to the printing, publishing and tattoo industries, and individuals in involved with ink, including typographers and artists.

[25] King has said of the extension, which he believes will also appeal to bloggers, design studios and writers: "Any of those companies or people that are using ink to put their message out in the work.

King, with assistance from two heavily tattooed models, literally "pressed the launch button" to promote .ink at the ICANN 50 conference in London.