In late 2013, Top Up TV ceased broadcasting and sold its subscriber business to Sky.

The management team consisted of Chance as chairman and Nick Markham as chief executive officer.

According to the Registre de Commerce et des Sociétés of the Grand Duchy of Luxembourg, the accounts lodged by Top Up TV Europe S.a.r.l.

Top Up TV, as Newincco 166 Ltd, bid for the multiplex D licence on the DTT service in 2002 in a joint application with Carlton, Granada and Channel 4, trading as the Digital Terrestrial Alliance (DTA).

The company were prepared to offer a "viable" and "lite-pay" service, which would have provided a large number of free-to-air channels and a few pay-TV ones.

[1] The bid was unsuccessful, and the licence was instead awarded to the BBC, BSkyB and Crown Castle, which later became National Grid Wireless.

On 27 May 2005, E4 left Top Up TV to become a free-to-air channel and was replaced by British Eurosport which began broadcasting on the platform on 1 June 2005.

The original service broke even at 250,000 subscribers (according to some sources) around the Time Top Up TV Anytime was announced.

This figure fell significantly short of the claimed potential subscriber numbers of 650,000 as set out in the original Freeview Plus proposal document, due to the differing market in 2004 and increasing competition from Sky (who had acquired ITV Digital's customer details) and cable TV companies.

Top Up TV Active was an interactive advertising service that replaced the off-air MHEG screens on channel 107; it also featured an audio version of QuizWorld.

The new service required a Top Up TV Anytime DTR, effectively a digital terrestrial television recorder, which allowed access to on-demand and encrypted channels.

The original service, following Anytime's launch, was later mostly phased out, being reduced to two live non-sport channels, Gold and Home.

Existing channels of the original service at launch closed down or had their hours reduced before being phased out completely.

Launched in December 2006 as Top Up TV Anytime, the service offered video on demand content from many channels.

Over time, channels like Living and Home were phased out, replaced by programmes from the BBC, Warner Bros. Television and The Walt Disney Company.

Because this channel time-shared with the downloads for the TV Favourites service, it was barred from broadcasting 24 hours a day.

Top Up TV had been able to offer Sky Sports 1 & 2, and ESPN via a conditional-access module from October 2011.

Different manufacturer's equipment such as Luxor, Bush, Sharp, Wharfdale and a new Thomson box were available from retailers such as Argos and ASDA.

Printed materials include the Top Up TV welcome pack, a remote control codes guide and an instruction manual.

All previous "Top Up TV Ready" set-top boxes with viewing card slots were later only able to receive ESPN.

With the launch of Sky Sports in 2010, BSkyB insisted that the viewing smart card must be paired to the set-top box.

A conditional-access module can be inserted into a CI slot mostly found on modern IDTVs to enable decryption of encrypted services.