In its more than 60-year history, the Tori Richard line has gone from exclusively women's fashions (featured in Vogue, Harper’s Bazaar, Mademoiselle, Glamour, Town & Country, Life and other national publications)[1] to a line of upscale resort apparel, including sport shirts, Aloha shirts, tropical dresses, swimwear, separates, handbags, interior accents and a range of fashion and lifestyle accessories.
Founder Mort Feldman, an avid collector of Japanese antiques and screens, translated his passion into the East-West fabric prints that remain the Tori Richard signature.
Through its 10 retail stores, website and 2,500 wholesale accounts, Tori Richard is sold in all 50 states, Mexico, Puerto Rico, Guam, Europe, Asia, Australia and the Caribbean.
From the beginning, the Japanese aesthetic—stylized waves, water, cranes, fans, chrysanthemum petals, bamboo, textures and brushstrokes—has been prominent in the line.
The Tori Richard line also includes seasonal themes in high-end fabrics, with embroidered, engineered designs in heavyweight silks.
[14] Tori Richard's women's line includes dresses, capris, tops, tunics, peplum tanks, beach cover-ups, sarong-style and asymmetrical skirts, as well as shorts and modernized caftans in black, exotic prints and casual geometrics.
[19] Founder Mort Feldman, an apparel manufacturer from Chicago, flew to the Territory of Hawaii in 1953 on Pan American's China Clipper, intending to retire.
[6] Among its early offices were a Quonset hut and the historic Primo Brewery, damaged by fire in 1973 and rebuilt to remain the company headquarters for 17 more years.
[20][21] Soon after its 1956 launch, Tori Richard became nationally known for the unfussy silhouettes, bright colors and dramatic prints of the dresses, culottes, beachwear, caftans and lounge wear of its high-fashion resort women's line, made largely of imported European fabrics at the time.
[22] Offices in key mainland markets—New York, California, Florida, Dallas and Chicago—attracted attention from high-end retailers, such as Saks Fifth Avenue, Lord & Taylor, Bergdorf Goodman, Gimbel's, I. Magnin, Neiman Marcus, Nordstrom, Best & Co. and Marshall Field.
[23] As the leisure life was the zeitgeist of the era, the Tori Richard fashions—tunics, harem pants, hostess sets, shifts, caftans, culottes, sarong swimsuits and Capri pants—catered to the cocktail, beach and patio parties that were popular at the time.
[26][27] At the request of a Hawaii retailer named Liberty House, Tori Richard, using prints from its women's line, introduced its men's shirts in 1969.
[5] By the mid-1970s, the men's segment of the business was significant, and today the shirts and resort apparel, some of it avidly collected, are carried in all 50 states.
[6] In 2002, the women's line was relaunched, and a year later, the first Tori Richard retail store opened at the Hyatt Regency Waikīkī.
Tori Richard designed the signature shirts for the more than 2,000 volunteers and staff of the Asia-Pacific Economic Cooperation (APEC), spearheaded by President Barack Obama in Honolulu in November 2011.
[36]) In 2008, the company installed a $1.1-million, 154-kilowatt photovoltaic (PV) solar power system at its corporate headquarters and warehouses in Honolulu, becoming one of the world's first solar-powered manufacturers and retailers.