Alfredo López is an exasperated encyclopedia salesman for the Montoya Publishing House and lives with his faithful wife Carmen in 1973 Spain.

Carmen and Alfredo are given the opportunity by the Montoya Publishing House to create pornographic films that will be imported into Scandinavian countries under the pretence of being an audiovisual encyclopedia of human reproduction.

Inspired to become a film-maker, Alfredo writes an Ingmar Bergman-inspired feature film titled Torremolinos 73.

The website's critical consensus states: "A light tale that's big on heart, this spicy snapshot of domestic sexuality in '70s Spain treats its wacky protagonists with enough gentle humanity to be delightfully entertaining".

[4] Metacritic assigned the film a weighted average score of 62 out of 100, based on 18 critics, indicating generally favourable reviews.