Tourism in Jersey

Tourism is a significant part of Jersey's economy, although its relative importance has declined over the years.

During the COVID-19 pandemic, Jersey experienced a successful tourism season in 2021 as UK visitors viewed the island as a safe travel destination during a period of uncertainty over international travel, with 'unusually high' bookings in October.

However, that same year the island experienced a lack of hospitality staff, making business challenging for enterprises in the sector.

[5] Tourism is important for Jersey's taxation, making £12.5 million in GST (15% of the total).

One notable attraction is Jersey Zoo in Trinity, a wildlife park founded by conservationist Gerald Durrell.