[13] Ecotourism means that people travel responsibly to natural areas while maintaining a high priority on the conservation of the host country's environment and the local community's lifestyles.
This differs from mass tourism, which is a more organized and mainstream movement of larger numbers of people to specialized locations, or "popular destinations", such as resorts.
[14] Kenya's wildlife and unique landscapes have attracted growth in ecotourism, and much of its economy is now primarily sustained by foreign revenue brought in by tourism, causing a myriad of positive and negative impacts to its culture, ecosystems, and the lifestyles of its local people.
Instead of spending leisure time inside the walls of a resort, ecotourists have a more "real" experience and are able to gain a better appreciation of the world's natural resources, landscapes, and wildlife.
Besides majorly boosting the economy in host countries with foreign currency, tourism provides new job opportunities for locals such as tour guiding, craft making and selling, food services, and cultural performances, which in turn help reduce the need for people to resort to unsustainable practices like poaching or over hunting and fishing.
[15] The construction of new medical facilities, cleaner water sources, new roads, and electricity to accommodate incoming tourists simultaneously provides a higher standard of living for the local communities as well.
Ecotourism assists in maintaining the environmental integrity and biodiversity of a country by providing an economic desire to preserve native land and wildlife in the form of reservations and game parks, which aid in the protection of threatened species.
With the rise of tourism and the subsequent influx in economic opportunity in Kenya, also comes the gradual degradation of its environment and the very ecosystems that are supposedly preserved as the tourists' main attractions.
The very construction of wildlife preservations and reserves as a means to conserve environmental biodiversity is, in and of itself, somewhat of a contradiction as it involves the commercial destruction of that unspoiled area to exist.
Deforestation is a hugely negative impact suffered in the building process of wildlife areas and the various accommodations needed for tourists, such as lodging, campsites, roads for safari tours, outhouses, firewood, etc.
During times of stress caused by drought or other natural changes, competition for food, shelter, and water becomes intense and the result could be potentially dire for an entire population.
Although it is technically against the park rules, tour guides, sometimes encouraged with a bribe from their tourist passengers, will often stray off the designated dirt paths and onto the vegetation so as to let people get a closer look at the wildlife.
The sound of footsteps, an approaching vehicle, or the sight of a human being is such a novel stimulus to most animals in the wild that it can cause major shifts in their actions, often resulting in them disrupting their feeding or breeding rituals to either hide or flee, sometimes even abandoning their young in the process.
[17] Apart from the micro-effects of ecotourism on the native ecology of Kenya, the macro-effects of increased human presence in rural areas on the environment substantially contributes to climate change.
Although ecotourism is undoubtedly a greener approach to tourism, it still needs to be managed if it is to be sustainable and have a minimal impact on animals, ecosystems, and the environment as a whole.
In 2019, foreign tourist revenues stood at $1.76 billion, accounting for only 1.6% of Kenya's GDP and approximately 12% of all international tourism receipts in Eastern Africa.
It is possible to take a one-hour flight from Nairobi and arrive in a desert, lush tea estate, alpine forest or savannah, depending on direction of travel.