When Kimberly-Clark merged with Scott, the Canadian arm was sold to the Quebec-based Kruger Inc. – while Kruger was granted a licence to use several Scott brands in Canada until June 2007, it was given a long-term licence to the Scotties brand because Kimberly-Clark already owned Kleenex.

At this time there was a Western Canada Women's Curling Championship (sponsored by the T. Eaton Company) but no tournament existed for the eastern provinces.

In 1960, the Canadian Ladies' Curling Association was created with Dominion Stores Ltd. seeking to sponsor a national championship.

In this event, Ruth Smith and her team from Lacolle, Quebec faced off against Joyce McKee's team from Saskatchewan (consisting of Sylvia Fedoruk, Donna Belding and Muriel Coben) with McKee winning the best-of-three series two games to none.

In 1967, Dominion Stores were unable to reach a compromise with the organizers of the tournament, and their sponsorship fell.

Their sponsorship began in 1972 with the tournament being called the "Macdonald Lassie" championship, after the company's trademark.

In 1979, under increasing pressure from the anti-tobacco policies of the Canadian Government, the Macdonald Tobacco Company pulled their sponsorship from both the Brier and the Women's championship.

The Canadian Ladies' Curling Association ran the tournament without a main sponsor again for the next couple of years.

1979 also marked the first year of the Women's World Curling Championship, where the national champion would play.

Other great curlers at the Hearts have been Kerri Einarson and Connie Laliberte of Manitoba, Heather Houston, Marilyn Bodogh and Rachel Homan of Ontario, Vera Pezer and Sandra Schmirler of Saskatchewan, Cathy Borst, Shannon Kleibrink and Chelsea Carey of Alberta and Lindsay Sparkes and Kelly Scott of British Columbia.

In 2013, Sportsnet and Citytv began to offer coverage of the finals of the provincial playdowns in Manitoba, Ontario, and Alberta as well.

At the same time, Red Rose Tea began its status as a "prestige sponsor" of the event.