[5] It is located at the northwest corner of 2nd Avenue and Virginia Street near Pike Place Market and Victor Steinbrueck Park at the southwestern edge of the Belltown neighborhood.

The project's name, Tower 12, is a reference to the "12th man", a nickname for fans of the Seattle Seahawks football team.

[7] In 2008, developer Justen Company submitted proposals to build a 39-story, 234-unit condominium building on the same site, part of a two-tower project spanning Virginia Street,[8][9] but did not move further on into the design review process.

[10] Bellevue-based developer Continental Properties bought the quarter-block property and master-use permit in March 2014 for $16 million, and announced plans to build a 324-unit residential building on the site using the previously-approved master-use permit.

[13] Tower 12 was completed in mid-2017 and acquired by Weidner Apartment Homes for $225 million in October.