In its early years, it released recordings by British invasion artists like Freddie and the Dreamers, (whose "I'm Telling You Now" became Tower's only #1 hit on Billboard) and Tom Jones (only 6 songs recorded in 1963, that were released by Tower on the strength of his hit "It's Not Unusual" two years later in 1965,[1] much to the dismay of the singer, who was actually signed to London subsidiary, Parrot).

Tower's first single (#101) was "Car Party/Outta Gas" by The Sunrays, a California pop group produced and managed by Murry Wilson, father of Beach Boys Brian, Dennis and Carl.

While not releasing recordings from this genre exclusively, it seemed their greatest chart successes came from garage bands, such as "Blues' Theme" from The Wild Angels by Davie Allan & the Arrows.

[2] The five Pink Floyd singles on Tower have become the most valuable (fetching three figures in mint condition) and sought-after of the label's recordings.

Mississippi "sunshine pop" group Eternity's Children (who evolved into Starbuck in the 70's) placed Tower back on the charts with "Mrs. Bluebird" in the summer of 1968.

In 1992, the original label was used as part of EMI's "Legends Of Rock And Roll" series of CDs for their Best Of Freddie And The Dreamers compilation.