Despite the efforts of a local campaign to preserve the structure and to have it listed by Historic England, the building was demolished to make way for a Lidl supermarket.

The characteristic neon ODEON signage was then applied covering the word Towers (which is cut into the fabric of the building but later restored in 2010).

The cinema closed on 6 October 1973, with a screening of the James Bond film Live and Let Die as the final show.

Many other original features still remained, including the wall and ceiling decoration and the private boxes in the main auditorium.

Apart from cinemas, Kemp and Tasker won the Daily Mail 'Ideal House' competition in 1934 (at the same time they were working on The Towers Building).

[9] Following a campaign to save the building,[10] Havering London Borough Council temporarily protected it in 2015 so Historic England could assess its heritage value.