In 2014, James Cook University became the team's principal partner and naming rights sponsor.

In May 2001, Townsville Basketball were granted a WNBL license for the 2001–02 season.

[2] The Fire reached four straight WNBL Grand Finals between 2012–13 and 2015–16, winning back-to-back championships in 2015 and 2016.

Their victory in March 2015 was the city's maiden national premiership.

[3] The Fire returned to the WNBL Grand Final in 2017–18 and won their third title in four years.