Toy store

[1][2] Set over seven floors, a Hamleys branch at 200 Regent Street in the West End of London opened in 1881.

Toys "R" Us cut prices in an attempt to compete, but it ultimately ended in failure.

[4] As Jeff P. Bezos explained, "For a toy store to survive, they've got to create the kind of fun that Amazon can't."

Toy Stores that adopt this model by increasing in-store interactivity have been more successful in maintaining business.

Another model many stores have adopted is an online alternative, specifically for the individual retailer.

A shop specializing in homemade toys in Oslo , Norway
Founded in 1760, Hamleys ' flagship store has been based on Regent Street , London since 1881
The Casagrande toy store started its operations in 1912 in Turku, Finland . [ 5 ] The store pictured in 2014.