The Ist, the sixth brand to use the Vitz as the base model, was conceived as a high-end multi-use compact car with SUV-like styling and wagon-like roominess.

A wide front grille consisting of two thick horizontal bars, large 15-inch tires, and extended wheel arches gave the vehicle its unique and dynamic exterior styling.

The sturdy body structure was realized through the advanced GOA (Global Outstanding Assessment) process, which enhanced safety in collisions with heavier vehicles.

The Ist is meant to cater to younger drivers, being sold as a Scion in North America and as the xA in the Middle East.

The Ist interior is unique with an easy to read central instrumental cluster position similar to the Vitz, Platz and Vios.

[9] In Japan, the second generation Ist went on sale on 30 July 2007, marketed via the Netz Store in two trim levels namely 150G and 150X and equipped with Super CVT-i for the 1NZ-FE option.

[1] The Urban Cruiser is a version of the second generation Ist, marketed in Europe beginning in 2008 — having debuted at the March 2008 Geneva Motor Show and was replaced by the Yaris Cross in 2021.

Despite its seven airbags, anti-lock brakes and traction control, the car received a relatively poor Euro NCAP safety rating of 3/5 stars.