[7][8][9] The organisation's stated principles include opposition to egalitarianism; the centrality of the heterosexual family as the primary social unit; traditional Christian values and maintaining the Church of England as England's established church; rolling back of the welfare state; and opposition to immigration, multiculturalism, political correctness and Marxism.
Their Facebook page carried a post calling for the deportation of anti-racist campaigner Doreen Lawrence and "millions of others ... to their natural homelands".
[7] Lauder-Frost was formerly the officer of the Conservative pressure group Monday Club and vice-president of the Western Goals Institute (WGI).
[18] Hope not Hate noted the 2017 annual conference was addressed by Anne Marie Waters, former UKIP candidate and founder of the For Britain party; Martin Sellner, leader of the Austrian Identitarian Movement (German: Identitäre Bewegung Österreich) and attended by Mark Collett, former leader of the youth wing of the British National Party.
[20] In October 2018, James Thompson, a former senior lecturer at UCL, pulled out of his speaking slot at the group's annual conference at the last minute following pressure from the media.
[21] Estonian Finance Minister Martin Helme addressed the 2019 conference,[22] as did the vice-chairman of the Polish National Movement Krzysztof Bosak.