This app is commonly used for outdoor activities such as hiking, mountain biking, climbing and snow sports.

The service allows users to access a database of trail maps, which includes crowdsourced reviews and images.

[10] In 2018, Spectrum Equity provided $75 million in funding to AllTrails in exchange for a majority position in the company.

[11] Ben Spero and Matt Neidlinger of Spectrum Equity joined AllTrails' board of directors.

[3] In 2018, though the company was said to be cash flow positive, it announced a new round of funding which ultimately resulted in its acquisition.

[15][16][17][18] In December, AllTrails entered into a partnership with Rolling Strong to provide truck drivers with tools and resources aimed at promoting fitness and overall health while on the road.

[20] These trends in behavior contributed to "8.7 million users" installing the application in 2020, which represented an "89%" increase from the previous year.