The company was founded by George D. Roper in 1890, primarily as a manufacturer of home appliances, pumps, and other industrial products.

[4][3] In 1966, George D. Roper entered the outdoor lawn equipment market, acquiring David Bradley Manufacturing Works from Sears.

[6] In 1982, Roper moved his appliance production factory (originally Florence Stove Company) from 2207 W Station, Kankakee, IL to a plant in LaFayette, Georgia.

The underlying framework is the DAT Network, an electronic freight posting service, acquired in 2001 from the Jubitz Corporation.

DAT Solutions began as Dial-A-Truck, a load board operated at the Jubitz Truck Stop in Portland, Oregon.