[2] The website uses global distribution systems such as Amadeus IT Group and Travelfusion for flights, and CarTrawler for online car hire bookings.

Most revenue is generated from Pay per click (PPC) advertising, as well as an extensive affiliate network.

Before launching Travelstart, Ekbergh founded Sweden's first online travel agency, Mr Jet (1995).

[5] In 2010, Travelstart Nordic was sold to European Travel Interactive AB(eTRAVELi)[6] and the company headquarters was moved to Cape Town, South Africa.

[12] Under the purchase agreement, Travelstart took control of Jumia Travel's online book websites.