[9] Scott's musical style has been described as a "blend between traditional hip-hop and lo-fi" and often characterized as "ambient," with a heavily appraised influence from rappers Kanye West and Kid Cudi.
His debut studio album, Rodeo (2015), was met with critical and commercial success; it spawned the singles "3500" (featuring Future and 2 Chainz) and "Antidote", the latter peaked at number 16 on the Billboard Hot 100.
[10] In late 2019, Scott's vanity label imprint, Cactus Jack Records released the compilation album JackBoys, which also topped the Billboard 200.
Along with his highly publicized relationship with American media personality Kylie Jenner, Scott has collaborated with organizations including Nike, Dior, and McDonald's.
In November 2021, a mass-casualty crowd crush occurred during Scott's hometown performance at his annual Astroworld Festival, causing ten deaths and hundreds of injuries.
[21] Webster then attended the University of Texas at San Antonio, before dropping out his second year to fully pursue his music career.
[31] Later on March 29, 2013, following his interview with British disc jockey, DJ Semtex, Scott premiered a snippet of his commercial debut single, titled "Upper Echelon", featuring 2 Chainz and T.I.
[33] On March 13, 2014, Scott performed a new song, tentatively titled "1975" featuring Big Sean, from his upcoming project at the time, at the Texan music festival South by Southwest (SXSW).
The album features guest appearances from Quavo, Juicy J, Kanye West, The Weeknd, Swae Lee, Chief Keef, Justin Bieber, Young Thug and Toro y Moi, and includes production from Mike Dean, Kanye West, WondaGurl, Suber, DJ Dahi, Metro Boomin, 1500 or Nothin', Sonny Digital, Southside, Terrace Martin, Zaytoven, Pharrell Williams and Scott himself, among others.
The single, which also features vocals from Quavo of Atlanta-based rap trio Migos, reached number 43 on the Billboard Hot 100 and was certified double platinum by the Recording Industry Association of America (RIAA).
[52] In the same episode Scott premiered Birds in the Trap Sing McKnight, he also announced that he would be executive producing on Kanye West's Cruel Winter, a follow-up to his G.O.O.D.
[69][70] On May 4, 2018, four days after his 27th birthday, Scott released a single titled "Watch" featuring American rappers Lil Uzi Vert and Kanye West.
[84] On December 2, 2019, Scott announced a compilation album with his Cactus Jack label members, consisting of Don Toliver, Sheck Wes and producer Chase B, titled JackBoys.
[91] Scott performed five virtual live shows in the video game Fortnite Battle Royale from April 23 to 25, 2020 with visuals based on his Astroworld tour.
On September 3, Scott appeared on Drake's Certified Lover Boy on the song "Fair Trade", which peaked in the top 10 of the Hot 100 at number three.
[115] On April 22, 2022, Scott was featured on his first song since the Astroworld Festival crowd crush, "Hold That Heat" alongside Future and producer Southside.
[118] On July 28, Scott released Utopia consisting of 19 tracks and alongside his debut directal musical film Circus Maximus which he also wrote and starred in.
Utopia featured KayCyy, Teezo Touchdown, Bon Iver, Sampha, Drake, Playboi Carti, Sheck Wes, Beyoncé, Rob49, 21 Savage, the Weeknd, Yung Lean, Young Thug, James Blake, Westside Gunn, Kid Cudi, Bad Bunny, Future, and SZA.
His performance of "Fein" was accompanied by guest Playboi Carti, who features on the album version of the song, but caused controversy as Scott was heard referencing his 10 nominations without a victory at the award show that year.
Wes released his debut album, Mudboy in 2018 and worked with Cactus Jack labelmates on Astroworld, as well as Chase B's 2019 single, "Mayday", which also features Young Thug.
[131] The 2018 Astroworld Festival contained appearances from Post Malone, Lil Wayne, Young Thug, Rae Sremmurd, Gunna, Houston All Stars, Sheck Wes, Metro Boomin, Trippie Redd, Smokepurpp, Virgil Abloh, and Tommy Genesis.
All fans in attendance at Toyota Center received a t-shirt personally designed by Travis Scott, featuring the Rockets playoff slogan, "Run as One", in his handwriting, along with call outs to the artist.
[138] In later 2022, Scott and Skepta, a British grime MC, rapper, and record producer, headlined an event hosted by Virgil Abloh Securities.
[153] The video features footage of Scott playing the console alongside fans, a piano performance by James Blake, and a tribute to Pop Smoke.
[161][162][163] Scott makes heavy use of audio manipulation effects such as Auto-Tune, phasing, delays, and stereo-sculpted chorusing and harmony structures,[164] predominantly influenced by producers Mike Dean and Alex Tumay.
[1] Spin magazine compared his debut mixtape Owl Pharaoh (2013) to fellow American rapper Kid Cudi's Man on the Moon II: The Legend of Mr. Rager (2010).
[177] In 2022, Scott launched a multi-tier, long-term series of community-focused philanthropy and investment efforts called Project HEAL through his Cactus Jack Foundation.
[191] That same year, at the Openair Festival in Switzerland, he encouraged fans to attack a man who took his shoe while he was crowd-surfing, by stopping the concert and repeatedly telling the crowd to "fuck him up", while also spitting on him.
[196][197] On November 5, 2021, at least ten people died and hundreds were injured in a crowd crush moving toward the stage during Scott's performance at the Astroworld Festival in NRG Park in his hometown of Houston, Texas.
[13][198][12] In video footage of the incident, Scott is seen continuing to perform despite chants from the crowd pleading for him to stop; observing at least one audience member had been hurt, then ordering security for a brief moment to "help, jump in real quick, keep going", only to continue with the rest of the show for the following hour; encouraging people to "get wild" and "crazy", despite an ambulance passing through the crowd that was pulling out lifeless bodies.