"Treasure" is a song by American singer and songwriter Bruno Mars from his second studio album, Unorthodox Jukebox (2012).

"Treasure" received media attention for its funk and disco vibe, which few artists have brought back, comparing it to Michael Jackson's music.

The accompanying music video for the song was shot by Cameron Duddy and Mars in Las Vegas, Hollywood and premiered on June 14, 2013.

In an interview with Rob LeDonne, Philip Lawrence explained the inspiration for the song: "Well, the thing we learned after touring with Doo-Wops was how it is we like to feel on stage when performing.

Even going to festivals and seeing big bands live, like Coldplay or Bruce Springsteen, we knew the second time around we wanted something fun.

"[1] "Treasure" is one of the eleven songs composed and produced by the Smeezingtons for Bruno Mars' second studio album, Unorthodox Jukebox, with additional songwriting by Phredley Brown.

[2] In December 2012, French electronic artist Breakbot tweeted Mars regarding the similarity to "Treasure" and his song "Baby I'm Yours", released in 2010.

[3][4] In May 2013, during an interview in Tiny Mix Tapes, Breakbot explained that the boss of Because Music had mentioned, a year previously, that Mars wanted to cover "Baby I'm Yours".

Breakbot called "Treasure" a "rip-off" of his song; however, he was "cool with it"; he explained that he also had many influences on his music "with lots of bits taken from here and there".

[7] Its composition features punch bass lines, "high synthesizer chimes", call-and-response structure on the backing vocals and "the fill at the end of the chorus".

[9] Josep R. Atilano of Philippine Daily Inquirer wrote that Mars was "acknowledging artists synonymous with the 80s in the likes of The Police, New Edition, Billy Joel, Earth, Wind And Fire, and Michael Jackson".

[14] Melissa Maerz of Entertainment Weekly remarked that the song "makes silk-jumpsuit disco feel contemporary",[15] Andy Gill of The Independent wrote that Mars "demonstrates a keen appreciation of Patrice Rushen's funk-pop".

[8] In the April 18, 2013, issue of Billboard Top 40 Mid-Week Update, it was reported that Atlantic Records had selected "Treasure" as Unorthodox Jukebox's third single.

Jason Lipshutz of Billboard wrote that one "gets the feeling that 'Treasure', with its grand harmonies, classically kooky hooks and slyly sexual undertones, is the musical mode that makes Mars the happiest",[22] while Spin's Dan Hyman favorably compared "Treasure" to the work of American disco artist Donna Summer.

[23] Journalist Robert Copsey of Digital Spy gave the song a rating of 4 out of 5, and noted that it "sounds like a modern-day 'Rock with You', a feat that few could get away with pulling off so authentically".

[24] Ryan Reed of Paste gave the song a positive review, and described "Treasure" as a "stripper-theme funk-pop with gooey synth pads and enormous slap-bass fills that punch through like air-humps".

[26] Matthew Horton from BBC Music wrote that the track has a "sugary early 80s funk", and that it "is lathered in so much slap bass it starts to sting".

[28] Tim Sendra of AllMusic found that the song had an "easy-going charm" of the previous album, and described it as "MJ-inspired disco jam".

[37] The Billboard Top 40 Mid-Week Update of April 18, 2013, reported that "Treasure" was the album's third single, with no official date of release in the United States.

[64][69] Mars and The Hooligans perform the song along with a simple synchronized choreography in matching red suits, leopard print shirts and gold chains.

For EW, Kyle Anderson, pointed out "It's all there: The suits, the setting, and the bong-water video effects," while Melinda Newman for HitFix noticed that "to complete the look, the video features special effects, including crude back lighting, wacky dissolves, geometric shapes, and a Star Wars-like background."

[70][72][74] Kyle Anderson from Entertainment Weekly wrote "We should probably just change the name of this year from '2013' to '1978', because there are more sparkly suits and disco guitars than we know what to do with" and that "Bruno Mars has gone full-on Betamax for his new video for the track 'Treasure'.

"[73] According to Joseph Atilano of the Philippine Daily Inquirer, "the music video is tricked out with set pieces such as a disco ball and vintage stage lights.

Jules LaPlace, the Chief Technology Officer of OKFocus, who produced the website, and Ryder Ripps, the company's creative director, said that the song's "tempo, temperament and general vibe" made it perfect for the project.

[80] Later, in 2018, Billboard ranked the performance as the seventh best of all time, Shanté Honeycutt called the bridge dance break "iconic."

"[81] Mars sang "Treasure" at the finale of Germany's Next Topmodel, Cycle 8 on May 30, 2013, at SAP Arena in Mannheim[82][83] and again a week later on Le Grand Journal.

[87] The single was also sung during The Moonshine Jungle Tour (2013–14) and on his debut concert residency, Bruno Mars at The Chelsea, Las Vegas (2013–15).