It issued recordings by such notable artists and personalities as Consortium, The Foundations, Audrey Hall, Marcus Lipton, Julie Stevens, Warm Dust and Colin Young.
Promotion was handled by Richard Eddy of Trend and Andrew Vere of Saga Records.
[3][4] In February, 1968, Beat Instrumental reported that the two first releases for Trend Records were "Breaking up A Dream" by the Ways and Means and "Speak to Me" by The Explosion.
The group had previously released a single, "Sea of Faces" bw "Make the Radio a Little Louder" on the Pye label which got to no.
[8][9] The result was the single, "Solomon Grundy" backed with "Goodbye Baby" which was released in the UK on Pye 7N 17690.
[10] They were pictured with The Foundations in the Record Mirror February 8 issue who were hosting the group who were in London for the single's launch.
[12] The Seventies Sevens website says that it was reported in the November 5, 1969 issue of Record Retailer that songwriters, David Myers and John Worsley left Southern Music to join Barry Class' Trend label that year.
[17][18] It was reported by Cash Box in the January 31 issue that Trend Records had put together a sampler with excerpts by three artists, The Chads with "Dearest Belinda", Consortium with "Melanie Cries Alone" and Abel Mann with "The Sun in My Morning".
[21] As reported by Cash Box in the June 20, 1970 issue, Barry Class and Trend Records had put out a single by Marcus Lipton who was a Socialist member of parliament for the Brixton area.
Interestingly the catalogue number MP 6500 represented the amount of his majority when he had been elected twenty five years earlier.
[22] When the single was released, the label was Butterfly, yellow in color and credited to Marcus Lipton CBE, MP And Friends.
Other members included Jean Roussel on keys, Steve Bingham and Roger Cawkwell on sax and flute.
[27][28][29] The musicians on the album included Graham Preskett on violin, guitar, banjo, harmonica, melodica, Steve Bingham on bass, Roger Cawkwell on flute, recorder and saxophones, Jean Roussel on organ and piano and Eddie "Tan Tan" Thornton on trombone and trumpet etc.
A Hot 100 prediction, it was in Billboard's Top 60 Pop Spotlight section for the week ending June 5, 1971.
[35] Leo Vanes in his Leorama feature have the group a luke warm review in the 25 February issue of Crónica.
[36] Also in 1971, following a recent negotiation in Los Angeles with MCA Records involving the label's president Mike Maitland and Russ Reagan.
As reported by Billboard in the February 27 issue, the label had entered into a deal with Uni Records for a three-year lease for distribution in the United States and Canada.
[48][49][50] In 1972, Consortium had the single, "Sunday in The Park" bw "Tell Me My Friend" released in Portugal on Trend 6099 011.