The Trew Era Café was a non-profit coffeehouse established in March 2015 in Hackney, East London.
The café, opened by comedian and activist Russell Brand, was funded by profits from his 2014 book, Revolution.
[2][3] The café name and logo come from its location on the New Era estate and from Brand's web series, The Trews.
[5] During promotion for his book, Brand stated that he would use the profits to fund a social enterprise to employ former drug users in "abstinence-based recovery" and help them return to work.
[4] The café is located on the New Era estate, whose residents faced eviction in 2014 when their rents were to be tripled by a new owner, Westbrook Partners.