[4] The Waterloo Region Record, Labatt Brewing Company, and the local CTV affiliate CKCO-DT have been sponsors of the event.
[3] Performers at the 2013 festival included Gabe Lopez, God Made Me Funky, Drake Jensen, Sarah Smith and The Ecstatic.
[8] The tri-Pride Live Music Festival headliners for 2014 were Thelma Houston[9] and Canadian Idol winner Theo Tams.
[18] The festival's programming has at times started with raising the Pride flag at one of the city halls.
[3][18] A diverse range of events are held in all three cities, including musical, comedy, and drag performances.