The studio was a joint venture between Pinewood and River's Rock LLC, an independently managed trust of the Cathy family, founders of the Chick-fil-A fast-food chain.

ft. of studio, production, office, warehouse, retail, and residential space south of the existing property by 2032.

Located across the street from the studio, it features homes along with plans for "a movie theater, restaurants, boutique hotels, retail and office space", built using environmentally friendly building materials.

[10] In preparation for the master-planned community, Dan Cathy was inspired by places like Seaside, Florida, Ponce City Market, and the Chick-Fil-A headquarters.

[13] In January 2024, the studio's first hotel opened, Trilith Guesthouse, part of Marriot's Tribute Portfolio series.

[17] In July 2022, Brianna Sacks of Buzzfeed News alleged that African American individuals faced unequal treatment to the majority white population.

[19] In November 2022, five current and former African American residents sued the site's housing development for racial discrimination.

They further condemned the March 2022 incident[21] and wrote that their goal is to "provide creators of all demographics, backgrounds, upbringings, and abilities an environment that fosters inclusion and belonging and the opportunities and resources to share their stories".

It is able to accommodate large set pieces, in-camera visual effects, and is equipped for game-engine-driven video playback.