William Murray "Trip" Hawkins III (born December 28, 1953) is an American entrepreneur and founder of Electronic Arts, The 3DO Company, and Digital Chocolate.

Hawkins eventually revealed his intentions to Sega, while offering a partnership to combat Nintendo telling them, "You can sue, but we did the tech fair and square and have great lawyers.

Sales were poor due to its exorbitant price and weak games that relied excessively on full-motion video sequences (which were state-of-the-art for the time) at the expense of gameplay.

Hopes for the system were further damaged in 1994 with the arrival of the Sony PlayStation and Sega Saturn, both of which were more expensive than the 3DO[7] but had more modern hardware and stronger first party support.

The defunct company sold most of its intellectual property, including the Might and Magic franchise, to publisher Ubisoft, while Trip Hawkins retained ownership of the 3DO console hardware and software.

[11] In 2012, Hawkins joined the board of directors of Israeli technology company Extreme Reality, which is working on developing motion control software that can read a person's movement in 3D, but which only requires a 2D camera.

[12] On March 20, 2013, Nativex, a mobile ad technology platform for games, announced Trip Hawkins as a senior advisor to their board of directors.

[15] His newest startup, If You Can Company, aims to foster social and emotional development in children, teaching compassion and anti-bullying lessons.