[2] When Triumph Engineering went into receivership in 1983, John Bloor bought the name and manufacturing rights from the Official Receiver.

Initially, production of the old Triumph Bonneville was continued under licence by Les Harris of Racing Spares, in Newton Abbot, Devon, to bridge the gap between the end of the old company and the start of a new one.

The team visited Japan on a tour of its competitors' facilities[6] and decided to adopt Japanese manufacturing techniques and especially new-generation computer-controlled machinery.

[10] A second factory was opened in 2006 by Prince Andrew, Duke of York, where a wet painting facility and assembly line was established.

[10][11] A third factory was opened in 2007 to include high pressure die-casting and machining, and Triumph announced that they were expanding to increase capacity to over 130,000 motorcycles.

[18] In a press release dated 20 July 2021, Triumph announced a factory off-road competition programme to create new motocross and enduro machines.

[19] Since then, a series of videos on the official Triumph YouTube channel called "Vision to Reality" highlighted the bike's chassis[20] and engine,[21] followed by a video of Carmichael and amateur motocross rider Evan Ferry, the son of 1997 AMA 125cc Supercross East champion Tim Ferry, riding the 250cc four-stroke motocross bike at a testing track.

The motorcycles used famous model names from the glory days of Meriden Triumph and were first made available to the public between March (Trophy 1200 being the first) and September 1991.

The modular design was to ensure that a variety of models could be offered whilst keeping production costs under control—an idea originally put forward, in air-cooled form, in the early 1970s by Bert Hopwood but not implemented by the then BSA-Triumph company.

Revisions to crankcases for the three-cylinder models in 1993, together with a move to high pressure casting, reduced engine weight considerably.

All painting and plating operations were brought in house in 1993, as the Hinckley factory benefitted from further investment after the initial success of the range.

The 600 was a major design departure and initially received a poor press: "unpleasant at low revs due to a lethargic and unpredictable throttle response, with anonymous styling".

The 790 and 865 cc versions of the Triumph Bonneville and Thruxton look and sound original but internally they have modern valves and counterbalance shafts.

[citation needed] For their contemporary range, the triple is Hinckley Triumph's trademark, filling a niche between European and American twins and four-cylinder Japanese machinery.

[29] On 21 July 2008, Triumph held a Global Dealer Conference where new models for 2009 were launched, including the official announcement of the parallel twin-cylinder Thunderbird.

[40][41] From 2019 season onwards for a three-year term,[42] Triumph were awarded the contract to be the controlled-engine supplier for the FIM Moto2 World Championship.

[7][47] In the 21st century, Triumph marketed lines of clothing with endorsements or likenesses of celebrities associated with the brand in the past, including Bob Dylan, and the deceased Marlon Brando, Elvis Presley, James Dean, and Steve McQueen.