Troy Lemar Carter, Sr. (born November 14, 1972) is an American talent manager and record executive from Philadelphia, Pennsylvania.

Prior, he was chairman and CEO of Atom Factory, a talent management and media production company, and Global Head of Creator Services at Spotify.

[2] [3] Troy Carter was born on November 14, 1972,[4][5] and was raised in West Philadelphia, attending Huey Elementary and Sayre Middle School.

[6] After the group lost their contract the following year, they disbanded and Carter then went on to work both for DJ Jazzy Jeff in the studio and for Lassiter as a personal assistant.

[6] After Carter's internship at Bad Boy had ended, he moved to Los Angeles in pursuit of further work with Lassiter, only to be fired and sent back to Philadelphia.

[6] In 1999, after several years of working in Philadelphia, Carter met then-emerging rap artist Eve in Germantown, and she asked him to be her manager.

[9] It was also in 2011 that Carter received an Emmy Award nomination for Outstanding Variety, Music or Comedy Special for his work on the HBO special Lady Gaga Presents the Monster Ball Tour: At Madison Square Garden, sharing the nomination with Lady Gaga, Vincent Herbert, Jimmy Iovine, and Mo Morrison.

[10] Since signing Lady Gaga in 2007, Carter has gone on to manage numerous other artists such as John Legend, Greyson Chance, Mindless Behavior, Priyanka Chopra, Lindsey Stirling, Meghan Trainor, The Ceremonies and Pia Mia.