Tru Thoughts is a British independent record label founded in Brighton in 1999 by Robert Luis and Paul Jonas.

[1] The label has put out over 200 LPs of electronic, funk, soul, hip hop, jazz, tropical, grime and other music.

In September 1999, after running club nights Phonic: hoop and Shake Yer Wig, Paul Jonas and Robert Luis, two music-obsessed friends, launched their own label.

[5] It has subsidiary labels Unfold Records, for compilation releases, and Zebra Traffic, for UK hip hop.

[6] In 2009, it was described by Martin Longley, writing for the BBC, as "easily one of the UK's best independent labels, regardless of whether its audience is energetically twitching on the dancefloor or bobbing about in a chilled boudoir.