Trucolor

[2] With the advent of Eastmancolor and Ansco color films, which gave better results at a cheaper price, Trucolor was abandoned, coincidentally at the same time as Republic's demise.

About 3 years later, the manufacturer expanded the process to include a three-color release system based on DuPont film stock.

[3] Yet, even by 1950, some filmgoers and entertainment publications found Trucolor productions at times deficient and visually distracting due to color inaccuracies.

As part of its review of the Roy Rogers “oatuner” Twilight in the Sierras, the influential trade paper Variety stated quite pointedly, “Trucolor tinting adds to the production values despite the overall untrue reproduction of facial and landscape hues.”[4][5]

The two planned Trucolor features are a Roy Rogers film, “Trigger, Jr.”, slated for a Nov. 28 start, and a comedy romance starring Estelita Rodriguez, now being prepared for late November production.

Trucolor went on location as well to Europe as William Dieterle filmed the life of Richard Wagner in Magic Fire (1956) and Portugal featured in the potboiler Lisbon (1956) directed by and starring Ray Milland.

John Ford, though, refused to film The Quiet Man (1952) in Trucolor despite the fact that Republic's head Herbert J. Yates insisted that the process be used.

The studio also commissioned Leonard L. Levinson to make four limited animation cartoon satiric travelogues called Jerky Journeys using the process.

The live-action travelogue Carnival in Munich, written by Sloan Nibley, and Zanzabuku, filmed in Africa by Lewis Cotlow, are two other Trucolor productions.

A scene from Romantic Rumbolia (1949). On the left is the original film as it is today (faded) and as it originally looked (color corrected).