After handing over more than 8,000 signatures of support to Montenegrin State Electoral Commission on 8 March, Milačić started his presidential campaign under the slogan "Bravely, (there has been) enough waiting".

[3] In November 2020, the party single MP Marko Milačić left the Democratic Front parliamentary group, continuing to support the formation of the new government.

[5] The public appearance of the True Montenegro party is based on social conservativism, traditionalism, Serbian–Montenegrin unionism and frequent right-wing populist and nationalist rhetoric.

The main goals of the party is to overthrow the ruling Democratic Party of Socialists of Milo Đukanović, which has been in power since the introduction of multi-party system, withdrawal Montenegro from NATO, proclamation of military neutrality and withdrawal of Montenegro soldiers from all military missions abroad.

Party leader Milačić maintains cooperation with certain regional public personalities, such as Croatian MP Ivan Pernar, Bosnian conceptual artist and activist Damir Nikšić and Serbian Canadian filmmaker Boris Malagurski.