[1] True North is accompanied by a film with the same title featuring a-ha recording the album during November 2021 in Bodø, Norway.

The location of the bay is called Unstad, where surfers and tourists visit year round for the surf and observing the northern lights in a picturesque landscape typical of Norway.

[3] A documentary titled a-ha: The Movie was released in 2021 and tells the story of the band and deals with both their success and the problems, such as personal rifts between members.

Furuholmen wanted to create a Norwegian version of Western Stars and has called the project a "musical letter from our home country" and described the album's themes as "nature and the environment".

[7] The album has had a positive reception from numerous publications, including Rolling Stone, musicOMH, The Times, laut.de, Hymn and Retropop.